Divyansh Gupta
Data Analyst
Portfolio
Cyclistic User Behaviour - 2023 Analysis
With Annual Members being more profitable than Casual Riders for a Chicago based bike share company, the Director of Marketing believes it a great opportunity to convert casual riders into annual members.
To design a marketing campaign, the Director of Marketing needs to know, "How do Annual Members and Casual Riders use Cyclistic bikes differently?"
That's the question this project answers. To learn more, view the project.
About Me
I am a Data Analyst who over the last 6 years has worked in multiple roles including project management, web design, and video editing. My career has been fueled by my desire to continually develop my skillset and bring positive growth in business.
An analytical mind paired with attention to detail serves as my greatest asset. I also have a talent for building systems and processes where they are needed, but are non-existent. Bringing Order to Chaos.
I am passionate to see businesses serve a need in the society and grow as a by-product of doing so. In my role as a Project Manager, I have loved seeing people grow and level up. In every area of my life I value efficiency and integrity.
